hany zackova

Art Direction
Creative Design
Visual Identity

Lípa logo and the visual identity

Lipa is Linden, the national symbol of the Czech Republic and a new symbol of Czech trade for the production.

This project for Lípa, a website featuring gifts and items specific to the Czech Republic, was a challenge—to create a new identity and logo.

It included all the entertainment services thematically, not linked but acting in accordance with each other in one concept. The base of the main concept is the visualization of packages and gifts.

The combination of images with Czech symbols and graphic vector elements in the printed materials creates the connection between the customer and the Czech Republic.